Privacy Policy

Chloe's Dance Fitness Norwich

The short version

  • I collect the details you give me so I can run your class or booking, take payment, and stay in touch.

  • I only keep what I need, and I don't sell your data to anyone.

  • I may use your details to send marketing emails and to show you relevant ads on social media. You can opt out of either at any time.

  • You can ask to see, correct or delete your data whenever you like: hello@chloesfitness.co.uk.

1. Who I am

I'm Chloe Forman, trading as Chloe's Dance Fitness Norwich, and I'm responsible for your personal data (the “data controller”). If you have any questions about this policy or your data, contact me at hello@chloesfitness.co.uk.

2. What information I collect

  • Contact details: your name, email address and phone number, when you enquire, book a class or workshop, or join my mailing list.

  • Booking details: your event date, time, location, group size, party type, theme and playlist preferences, and any messages you send me.

  • Payment information: payments are processed securely by Stripe. I never see or store your full card details, only confirmation that a payment was made and its amount.

  • Health and accessibility needs: if you tell me about these (for example in person or by message), I use them only to keep you safe and make sure the session works for you. I don't keep a record unless it's needed for that purpose.

  • Website information: information about how you use my website, collected through cookies and similar technologies (see section 9).

  • Photos and videos: images and footage taken at sessions (see section 5).

3. How I use your information

  • To respond to your enquiry, provide a quote and manage your booking (so I can perform our contract).

  • To take payments and keep financial records (to perform our contract and meet legal obligations).

  • To send you booking confirmations, reminders and important updates about your workshop or class.

  • To send you marketing emails and promote my services, including by showing you ads on social media (with your consent, or where I have a legitimate interest in promoting my business, always with an easy way to opt out).

  • To improve my website and services.

4. Marketing

I use an email marketing provider to send marketing emails to people who have opted in or who have signed up to my services. You can unsubscribe at any time using the link at the bottom of any email, or by contacting me.

I may also use client and enquirer details, such as email addresses, to create audiences on advertising platforms like Meta (Facebook and Instagram), either to show you my ads or to make sure existing clients don't see ads aimed at new customers. I also use email addresses to exclude anyone who has asked not to be shown my ads. If you'd prefer I didn't use your details like this, just tell me and I'll remove you.

5. Photos & videos

I may take photos and videos at sessions and use them on my website, social media and in advertising, unless you tell me you'd rather I didn't. Please let me know at booking, or before the session if you're a guest. Where it has already been used in printed or paid-for material, I may not be able to withdraw it. I don't photograph or film children.

6. Who I share your information with

I don't sell your data. I only share it with trusted service providers who help me run my business, including:

  • cloud and productivity tools (for managing bookings, email, calendars, forms and maps)

  • my website host

  • my payment processor, which handles all card payments securely (I never see your full card details)

  • my email marketing provider

  • web infrastructure providers (which help route secure booking and payment links)

  • advertising and analytics providers, as described in sections 4 and 9

I don't share your details with venues or other third parties, unless the law requires it. These providers only use your data to provide their service to me.

7. Transfers outside the UK

Some of these providers are based in, or store data in, countries outside the UK, including the United States. Where this happens, I rely on safeguards such as approved contract terms or data transfer frameworks to keep your data protected.

8. How long I keep your information

I keep your information only for as long as I need it for the reasons above. How long that is depends on the type of information and why I hold it. For example, financial records are kept for as long as the law requires, and marketing details until you opt out. When I no longer need your data, I delete it or anonymise it.

9. Cookies & tracking

My website uses cookies and similar technologies, including Google Analytics (to understand how people use the site) and the Meta Pixel (to measure and target my advertising on Facebook and Instagram). Where required, I'll only use non-essential cookies and tracking if you accept them through the cookie banner, and you can change your choice at any time. You can also block or delete cookies in your browser settings.

10. Your rights

You have the right to:

  • ask for a copy of the data I hold about you

  • ask me to correct anything that's wrong

  • ask me to delete your data

  • ask me to restrict or stop using your data

  • object to marketing or object to my use of your data for advertising

  • withdraw your consent at any time, where I rely on it

  • ask for your data in a portable format

To use any of these rights, email hello@chloesfitness.co.uk. I'll respond within one month.

11. Keeping your data safe

I use reasonable measures to protect your data, including password-protected accounts and secure services. No online system is completely secure, but I take care to protect what you share with me.

12. Complaints

If you're not happy with how I've handled your data, please contact me first so I can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

13. Changes to this policy

I may update this policy from time to time. The latest version will always be on this page.